What does your business email address say about you? Does it set the right tone for potential customers? Using an email address like mycompanyname@free-email-account.com may sound like a good way to save money and get your name out there, but it lacks professionalism. Plus, messaging from this type of email for business may be misconstrued as spam and get deleted without being read. Establish credibility and help to ensure deliverability with a custom business email address that conveys authenticity and trustworthiness.

A custom, domain-based business email address means that you are promoting your business’s name—not the name of your free email provider—and it reinforces brand awareness. Easier than printing and handing out your business card to everyone you come in contact with, communicating through a business email address keeps your name in front of potential and current customers and reinforces your brand messaging. A business email account makes a greater impact and is more memorable when promoting your brand.